Marketing automation is the use of software that helps in automating marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. With the help of marketing automation tools, the processes that would otherwise have been performed manually become a lot more efficient, and enhances some of the new processes. Marketing automation is an integral component of customer relationship management (CRM).

Marketing automation helps advertisers streamline their lead era, division, lead sustaining and lead scoring, client lifecycle showcasing, cross-offer and up-offer, client maintenance, and promoting ROI estimation. Some of these practices are conceivable at little volumes without programming, yet innovation gets to be key with any scale and with the expanding number of channels advertisers are required to oversee. Specifically, these procedures all require: